Using Social Media for B2B Lead Generation

Do you know how to leverage your social media channels for B2B lead generation?

This session will focus on helping you get active leads from your social media campaigns. Join social media expert Dan Spicer for his insights into the inner workings of social media advertising. He will set out practical steps to use both organic and paid social media activity to generate meaningful leads that will move your business forward.

What will be discussed:
• Organic social media content
• Paid advertising
• Converting interest into leads

Your expert presenter:
Dan Spicer, Founder and Managing Director at performance marketing agency Ventura Digital

Space to Grow – Your investment readiness programme
As part of the University of Essex’s University Enterprise Zone, they are bringing you a fully funded webinar series. Whether you are fine-tuning your USP, perfecting your pitch, or gearing up to make an investment – they bring you the information you need, when you need it.