This course is a FREE 12 hours of Business Support course provided by the South East Business Boost. The course is available to eligible businesses within the Essex local authority area.

Register your business onto the South East Business Boost programme to attend this new exciting 12 hour course.

https://sebb.enterprisesupportalliance.com/

Businesses must attend all four dates listed as the course is split into four modules.

Who should attend?

Businesses that want to understand the best Social Media platforms for their business. Businesses that want help to develop a Digital Marketing strategy. People who want to grow their business via Digital Marketing. Business owners that need confidence with selling. Business owners that want to increase sales to the right customers.

Course Overview:

Session 1 – Introduction and Strategy – Digital Marketing

• Introduction to LinkedIn, Twitter, Facebook and Instagram

• Which social media platforms?

• Business objectives

• Social media objectives

• Measuring success

• Target audience – user personas

• Content topics

Session 2 – Planning, tools & techniques – Digital Marketing

• Content planning

• Hashtags

• Tone of voice

• Influencers and connections

• Competitors

• Tools

Session 3 – How to Sell More

• Getting Motivated

• The Consultative Sale

• Different Personalities

• Understanding Your Own Sales KPI’s

• Typical Client v Ideal Client

• What Your Customer Really Wants

Session 4 – How to Sell More

• Selling Long Term

• Identifying Needs & Questioning Techniques

• Presenting & Asking for The Order

• Objection Handling

• Tips for Success

• Creating an Action Plan