AI for Small Business Marketing

Course Overview

This practical course teaches small business owners how to leverage AI tools to transform their marketing efforts. Using popular platforms like ChatGPT, Claude and Canva, participants will learn to streamline their content creation, generate engaging social media posts, craft compelling email campaigns, and create eye-catching visuals – all while maintaining their authentic brand voice.

The course combines hands-on demonstrations with real-world exercises, allowing business owners to immediately apply AI tools to their own marketing challenges. Designed for those who want to stay competitive in the digital space but aren’t sure where to start with AI, participants will leave with actionable skills and a clear understanding of how to implement these powerful tools in their daily marketing activities.

Course Description

A hands-on course designed to help small business owners harness the power of AI tools for marketing. You’ll learn practical ways to enhance your marketing efforts using accessible AI platforms like ChatGPT, Claude, and Canva, saving time whilst maintaining your authentic brand voice.

What You’ll Learn

By the end of this course, you’ll be able to:

• Create engaging marketing content using AI writing assistants
• Generate and edit professional visuals for your marketing materials
• Develop smarter marketing strategies using AI insights
• Maintain your brand’s unique voice while leveraging AI capabilities

Key Topics Covered

• Content Creation: Using AI to write compelling social media posts, emails, and blog content
• Visual Marketing: Creating professional graphics and images with AI-powered tools
• Marketing Strategy: Leveraging AI for market research and campaign planning
• Practical Tool Training: Hands-on experience with ChatGPT, Claude, and Canva
• Implementation Guidelines: Best practices for incorporating AI into your marketing workflow

Course Format

• Interactive workshops with real-time demonstrations
• Practical exercises using your own business context
• Group discussions and peer learning
• Implementation support and guidance

Who Should Attend

This course is perfect for small business owners and marketers based in Tendring who:

• Want to make their marketing more efficient
• Are interested in AI but unsure where to start
• Need practical, implementable solutions
• Want to stay competitive in the digital space

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